Prepared for Efrat Gotlib, Therapy24x7Prepared by Magister Digital AIEngagement brief, 30 May 2026
Test demand before you rebuild.
A focused way to bring Therapy24x7 better-fit inquiries without committing fifteen thousand dollars to a full website first.
Recommended start
- Path
- Landing page + Meta
- One-time setup
- $1,000-$3,000
- All-in monthly
- ~$4,000
- Starting term
- 4 months
- First review
- 30-day checkpoint
The recommendation
The first move is not a rebuild. It is one page and one honest test.
A 97 or 117-page site is a real conversation, but it is the wrong place to start. A single page built around one audience and one offer lets us learn what message converts, at lower risk, before anyone commits to a large build or a custom CRM.
Build one focused landing page.
A single campaign page built around a specific paid-media offer, not a sprawling site.
Launch Meta first, not Google.
Prior Google campaigns burned trust and budget. We start on Meta and only revisit Google if you choose to.
Qualify Cigna and Aetna patients clearly.
The page and follow-up attract adults seeking longer-term weekly individual therapy who fit your insurance.
Add a custom CRM only if it earns its place.
A CRM buildout goes in only when the budget supports it and the HIPAA guardrails are clear. Optional, not assumed.
Keep website and SEO moving in parallel.
The larger site and content roadmap continue on their own track. Paid traffic does not wait on them.
The estimate
One recommended path, three separate tracks you can choose later.
Figures are ranges, not invoices. They size the work honestly so you can decide with clear eyes.
Option 01
Lean launch: landing page + Meta campaign
The fastest practical path to new leads while keeping the project small and the spend honest.
One-time setup
- Landing page strategy, copy & build
- Included
- Meta campaign build-out
- $1,000-$3,000
- Optional AI UGC-style ad creative
- $500-$1,000
Monthly
- Agency management
- $2,000
- Recommended ad spend
- $1,500-$2,000
- Minimum workable ad spend
- ~$1,000
Recommended all-in, per month
~$4,000
Excludes setup. Minimum workable is roughly $3,000 per month.
4-month minimum with a 30-day checkpoint and KPI review. It avoids a $15,000 upfront rebuild and tests messaging before you expand.
You stay in control of the spend. The monthly is a working budget, not a lock-in, and we size it together so it fits what the practice can carry.
Custom CRM buildout
Moves leads from capture to qualified opportunity without manual follow-up or spreadsheet tracking. Speed-to-lead and pipeline visibility, not another marketing platform.
- One-time buildout
- $1,000-$5,000
- CRM fee & optimization
- $400/mo
- Term
- Month to month
- Final scope
- Set in discovery
Website rebuild & SEO foundation
A larger foundation rebuild, treated as its own decision. The 117-page sitemap (44 existing pages preserved plus 73 new) is a content roadmap, not a prerequisite for the paid launch.
- Build
- $4,000-$15,000
- Payment
- 50% / 50%
- Core build
- 30-60 days
- Full content expansion
- ~5-8 months
Local SEO & maps growth
Ranking the Google Maps local pack for one or more Therapy24x7 locations. Priced by pace and number of locations promoted, framed as a separate crawl / walk / run campaign.
- Monthly range
- $2,500-$10,000
- Pacing
- Crawl / Walk / Run
Scope of work
A focused paid-media foundation, and a clear line around what it protects.
Project goal
Create a focused paid-media foundation that generates and qualifies better-fit inquiries from NYC adults seeking longer-term individual therapy, especially people using Cigna or Aetna.
What it protects
Your time, your budget, and the therapy-sensitive tone of the brand. No repeat of prior Google Ads mistakes, and no pressure to be the face of the practice.
The campaign is for
- Adults in NYC, especially professionals in their 20s, 30s, and 40s
- People seeking long-term weekly individual therapy
- People using Cigna or Aetna insurance
- People wanting psychodynamic or deeper therapy, not short-term EAP sessions
- People who may prefer a group-practice brand over seeking Efrat personally
We avoid positioning around
- Medicaid or Medicare
- Couples therapy and child therapy
- EAP-only short-term care
- Depression studies or research participation
- Broad "therapist near me" traffic with no qualification
Five phases
Strategy & setup
We confirm audience and offer, select the first service focus, decide what the landing page handles versus the larger site, define a qualified lead, confirm the call / form / booking / text flow, and confirm HIPAA guardrails. You provide account access, Cigna/Aetna eligibility language, brand and team assets, and approval on copy before launch.
Landing page build
One campaign page that explains who Therapy24x7 is for, makes the Cigna/Aetna fit clear, emphasizes long-term individual therapy, uses sensitive language, and supports form / call / booking with tracking. Sections cover who this is for, common concerns, insurance fit, what happens after you reach out, therapist trust, FAQ, and a clear booking CTA.
Meta campaign build
Build campaign structure, ad copy and creative (static or AI UGC if approved), tracking, and conversion events. Launch only after you approve copy, creative, and page language. We hold Google Ads unless you choose to revisit it, and handle mental-health advertising with careful, compliant language that attracts the right fit, not raw click volume.
Lead follow-up & CRM (optional)
Configure a custom CRM and lead intake, connect campaign leads to a visible opportunity pipeline, and qualify safely on insurance, fit, location, urgency, and booking intent. Approved first-touch SMS/email and internal alerts route clinically sensitive inquiries to human review and crisis resources.
Reporting & optimization
Monitor lead quality, not just clicks. Adjust copy, creative, page sections, and follow-up, and review where leads drop off. Cadence is weekly touchpoints during setup and launch, monthly reporting once live, a 30-day checkpoint, and a 4-month review to scale, adjust, or pause.
The lead pipeline
Every inquiry moves through one clear sequence.
Safeguards & limits
HIPAA, by design. No surprises about what is in and out.
HIPAA, by design
You are protecting patients, and that comes first. Nothing patient-facing goes live until you have seen it and signed off, and we keep the technical guardrails plain enough to talk through together.
- Any CRM or automation uses approved HIPAA-compliant configuration, proper account ownership, and approved messaging.
- AI does not provide clinical guidance, crisis advice, or diagnosis. High-risk inquiries route to human review and crisis resources.
- Phase 1 uses safer pre-written qualification and booking messages before any conversational AI is considered.
Out of scope unless added
- Full 97-page website rebuild
- Full 73-page SEO content expansion
- Clinician review of all long-form YMYL content
- Professional videography and human influencer campaigns
- Google Ads campaign rebuild
- GBP post-removal diagnosis beyond screenshot review
- HIPAA legal advice
- Phone answering or clinical intake staffing
- Guaranteed leads, bookings, patients, or map-pack rankings
What we need from you
- Timely feedback and approvals
- GBP post-removal screenshots if you want them reviewed
- Confirmed insurance, service, location, and therapy-fit language
- Approval of all ads and page copy before launch
- Access to required accounts and confirmation of who owns each
- Review of any HIPAA-related automation or messaging before launch
A clear next step
Hi Efrat, great speaking with you. I appreciated how clearly you walked me through what has and has not worked so far. My honest recommendation is to start smaller rather than jumping straight into a large website rebuild.
- 1. Build one focused landing page.
- 2. Launch a Meta campaign around that page.
- 3. Make the page very clear about Cigna and Aetna, individual therapy, and long-term fit.
- 4. Use the campaign data to learn what message converts before expanding.
That gives us a cleaner test without asking you to spend $15K on a full website right away. My normal preference is a 6-month term because ads need time to stabilize. Given your past experience, I am glad to start at a 4-month commitment with a 30-day checkpoint, so we review early performance and lead quality together.
Since you are heading to Yellowstone soon, there is no pressure to rush. If you want to start before you leave, all we need is a deposit, intake form, and account access. Otherwise we pick this up when you are back. And I have not forgotten the two things from the call: send the removed GBP post screenshots whenever your assistant can, and the name I mentioned was Alex Hormozi.
Brian Hong
Strategy, Magister Digital AI
Budget recap
- Meta + landing page setup (one-time)
- $1,000-$3,000
- Optional AI UGC creative (one-time)
- $500-$1,000
- All-in monthly (management + ad spend)
- ~$4,000/mo
- Custom CRM (optional)
- $1,000-$5,000
- CRM fee (ongoing)
- $400/mo
- Website rebuild (separate)
- $4,000-$15,000
- Local SEO / maps (separate)
- $2,500-$10,000/mo
A 4-month start with a 30-day checkpoint keeps you protected. We review the signal together before anyone commits further.
Start the lean launch.
Twenty minutes is enough to align on the page, the offer, and the first 30 days. No deck, no pressure, just a clear plan you can say yes or no to.
Prefer to review first? View the sitemap document.